Industrial Color Studios Acquires Ecommerce Video Production Company, Invodo

Austin, TX – March 15, 2018

Industrial Color Studios, a division of CoCreativ, a diversified digital commerce company offering end-to-end solutions for digital marketers, today announced its acquisition of Invodo, an industry leading video content production company that specializes in high quality, scalable video for brands and retailers.

With offices in Austin and Dallas, Invodo adds deep experience in producing quality video for all digital marketing needs. Invodo leverages proprietary processes, tools, and facilities to provide a range of creative production offerings for more than 20 of the world’s leading retailers and brands. Its video services include creative concepting, scripting, logistics, full-service production, post, CGI, and content management.

Industrial Color Studios and its group of content production companies – which includes Click 3X, Smashbox Studios and globaledit™ – is an industry leading visual content production company with integrated offerings designed to support marketers, brands, agencies and the wider production industry with resources for today’s digital commerce marketplace.

“Invodo is a great addition to Industrial Color Studios, and we welcome its CEO, Eric Engineer, and his entire management team to our family,” says Steve Kalalian, CEO of Industrial Color Studios. “We’ve known about them for years and have admired their work, their business model and their position in the industry. We’re looking forward to partnering with them as we continue to find new and better ways to service our clients.”

“We’re excited by the addition of Invodo,” said Frontenac Principal, Joe Rondinelli. “This acquisition is consistent with our strategy of adding complementary digital content creation capabilities to support the growing digital commerce needs of our clients.”

The Invodo acquisition follows the recent acquisition of Click 3X, the award winning creative film and video production studio known for its pioneering work in new media experiences such as AR/VR/CGI and live streaming. Industrial Color Studios and its group of companies is a division of CoCreativ. CoCreativ, acquired by Frontenac in August 2017, is a diversified digital commerce company offering end-to-end solutions for digital marketers. Invodo was advised on the acquisition by the investment banking firm Petsky Prunier.

About Frontenac

Frontenac is a leading private equity firm, based in Chicago. The firm focuses on investing in lower middle market buyout transactions in the consumer, industrial, and services industries. Frontenac works in partnership with proven operating leaders, through our executive-centric approach called CEO1ST, to identify, acquire, and build market leading companies through transformational acquisitions and operational excellence. The firm has built a leading franchise working with over 275 owners of mid-sized businesses, almost always families or founders, as they address complex transition issues of liquidity, management enhancement, and growth planning. For more information, please visit

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