Whitebridge Pet Brands is a provider of natural, wholesome and minimally processed food and treats for dogs and cats. The company was founded in January 2015 with the merger of Cloud Star and Petropics, the maker of Tiki Brands. The strategy was to build an innovative pet food company that brings health and happiness to pets and owners with a range of minimally processed, natural, and wholesome dog and cat foods, treats, complements, and supplements. The portfolio includes Tiki Pets®, Dogswell®, Pet Botanics®, Crazy Dog® and Cloud Star®, sold exclusively in pet specialty and widely distributed brands, Petite Cuisine®, Happy Hips® and Buddy Biscuits®.

Frontenac sold Whitebridge Pet Brands in 2021 to NXMH, a Brussels-based family-owned investment firm.